Résumés Global Marketing

In a global, and ever-changing world, the analysis of the marketing strategy of a global company like IKEA, considered today the biggest retailer of furnishings for the home, becomes pivotal. Aspects such as its internationalization, its vision and mis-sion, the marketing strategy for the different markets, the organizational structure of the company are all aspects that are presented in this paper in order for one to under-stand how a company went from local to global.

Uitgebreide en complete samenvatting van hoofdstuk 1 t/m 19 van het boek global marketing van Svend Hollensen (7de editie). Bevat veel illustraties en aantekeningen uit colleges. Extensive summary of chapters 1 t/m 19 of the book global marketing by Svend Hollensen (7th edition). Contains a lot of illustrations and notes from lectures. ISBN of book = 0111

Marketing summary of class exercise

detailed summary for year 3 IBL

e-book

Export managements (Global Marketing) 7e editie samenvatting Windesheim International Business and Languages

A summary of the theory of the course International Marketing. It covers all the theory that is being spoken about in the lectures and covers the topics that should be studied for the final exam. At the end of the summary, there are examples of exam questions so you can practice for the final exam. I got a 9,6 for the exam with this summary

This summary contains 138 pages and 13 chapters based on the book "GLOBAL MARKETING, SEVENTH EDITION, SVEND HOLLENSEN". Chapters 1,2,4,6,7,8,9,10,11,12,14,15,16,17 are discussed in this summary. The book has 873 pages.

Summary of the chapters 14 to 19 of the book Global Marketing of Svend Hollensen (Export Management). Including relevant graphs. I passed this exam with an 8.3!/Samenvatting van de hoofdstukken 14 tot en met 19 van het boek Global Marketing. Inclusief relevante figuren/tabellen. Ik heb het tentamen behaald met een 8.3!

Aantekeningen van alle lessen van het vak Exportmanagement gegeven in het vierde jaar van de opleiding commerciële economie aan de Fontys Eindhoven locatie Eindhoven. De lessen zijn gegeven in 2018/2019 door docent Hummelink.